I’m not a ‘birthday celebrator’ but I had a presentation and decided to pick up a box of cheesecake to share with attendees. After reading the story of how The Cheesecake Factory began, I decided to share it here.
The cheesecake Factory story begins in Detroit, Michigan in the 1940’s. Evelyn Overton found a recipe in the local newspaper that would inspire her “Original” Cheesecake. Everyone loved her recipe so much that she decided to open a small Cheesecake shop, but eventually gave up her dream of owning her own business in order to raise her two small children, David and Renee. She moved her baking equipment to a kitchen in her basement and continued to supply cakes to several of the best restaurants in town while raising her family.
In 1972, with her children grown, Evelyn and her husband Oscar decided to pack up all of her belongings and move to Los Angeles to make one last attempt at owning her own business. With the last of their savings, they opened “The Cheesecake Factory Bakery” and began selling Evelyn’s cheesecakes to restaurants throughout Los Angeles.
Through hard work and determination their business grew to a modest size and Evelyn was soon baking more than 20 varieties of cheesecakes and other desserts.
With a great foresight and intuition, their son David decided to open a restaurant to showcase his mother’s selection of cheesecakes. Somehow he just knew that guests would enjoy a restaurant with an extensive dessert menu. It was 1978 and he opened the first The Cheesecake Factory restaurant in Beverly Hills, California. The restaurant was an immediate success and today there are nearly 200 The Cheesecake Factory restaurants around the world that share the Overton’s commitment to quality and spirit of innovation and hard work.
We all have dreams, goals and aspirations that consistently tug at our hearts. Some annoyingly, some quietly. We sleep, gaze, visualize, but the ideas just won’t go away. Most often we are stuck….afraid to take the leap. I hope this story of how one dreamer made the move that subsequently impacted generations, will inspire you.
May the delicious delicacy of the Cheesecake’s story ignite your passion to step out, Organize, go after your dream, and do what you have always wanted to do.
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