How Can I Reach More Clients in My Local Community?
The new entrepreneur often asks the question…”how can I reach more clients?” Marc Bowness posed the question on their behalf to gather feedback for their Interest and use. Many replied. Here are a few:
- Run local workshops. Speak to local groups (e.g. Rotary). Get involved in the Community. Joint Venture with other businesses.
- You can easily target your ideal clients locally via Facebook Ads and easily catch their attention with something that is super relevant and interesting to them.
- You can follow the blueprint of Webinars that sell. However, rather than hosting an online event, you can demonstrate your ability to help them by actually helping in a live setting.
- Get them to register for a FREE workshop in your community, then send them lots of value …#indoctrination before the event to build even more goodwill/affinity. Then remind them of why they really wanted to attend the event and what they will get out of it.
- Partner with someone who has same target market in your local area and run workshops for their clients. Facebook Ads targeting your local area to give massive value online and also to promote any workshop or event you run …maybe some gyms, mom’s groups etc
- Run meetups. Join with local council for events. Do pop ups at markets or local events. Approach schools, partner with local cafe, etc.
- Offer FREE coffee at a local cafe, then have people write their emails down. Partner with others and offer a goodie bag with other gifts and details.
- Put yourself in your ideal client’s shoes. Who are they? What problems are they trying to solve? Where do they spend their time (online/offline)? Then position yourself in these locations.
- Attend events. Ask questions. Ditch the pitch and just ask.
- Ask for business cards and have a follow-up system (write a note on the back to followup with intro)
- Don’t go to an event for the first time and offer to present. Give event host a copy of your book and ask if there is anything you can do to help them.
- Network at least once per week.