“That cross-trainer you’re wearing; one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying…ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, your fountain pen with the maker’s symbol crafted into the end” … and we could go on, and on. So said Brand Guru, Tom Peters.
Branding is the experience that individuals have when they do business with other individuals. Now as I consider my own brand, my vision becomes clear. To motivate and inspire others to go after their dreams. The impetus is for them to believe; to achieve; and to succeed.
Even though I have studied leadership and success at the post graduate level, and subsequently published book on Success Strategies, there still needs to be beauty and style in the platform used to interact with others. That’s where my Blogging and use of social media comes to the rescue! The intention is use these medium (twitter, facebook, instagram) to fuel the traction to build trust and solidify the brand’s reputation. The goal is to enhance success to grow the following and reach those new entrepreneurs and individuals in transition.
It’s about all motivation, leadership, inspiration and success.