“That cross-trainer you’re wearing; one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying…ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, your fountain pen with the maker’s symbol crafted into the end” … and we could go on, and on. So said Brand Guru, Tom Peters.
Branding is the experience that individuals have when they do business with other individuals. Now as I consider my own brand, my vision becomes clear. To motivate and inspire others to go after their dreams. The impetus is for them to believe; to achieve; and to succeed.
Even though I have studied leadership and success at the post graduate level, and subsequently published book on Success Strategies, there still needs to be beauty and style in the platform used to interact with others. That’s where my Blogging and use of social media comes to the rescue! The intention is use these medium (twitter, facebook, instagram) to fuel the traction to build trust and solidify the brand’s reputation. The goal is to enhance success to grow the following and reach those new entrepreneurs and individuals in transition.
It’s about all motivation, leadership, inspiration and success.
Goals. The Path. When You Can’t See Clearly, Slow Down or even Stop. ~ Dr. Shelly Cameron
The news reported sisters returning from a trip to Disneyland. The driver a mom in her early 20s, could hardly see due to immense fog and rain. She accelerated to get past the fog. Sadly, she drove head-on into another car that caused two fatalities. One family member said they couldn’t see clearly and that’s what caused the accident.
Innovation and Industry Disappearance
A friend shared with me a compilation of research that discussed the demise of Kodak whose name years ago was synonymous with photos. Gone. Disappeared. Artificial intelligence has taken over business. Before the pandemic, if we consider the likes of Uber, where a driver shows up at the click of a button to take you wherever you want to go. Airbnb vacation rentals has created disruption in the hotel industry. Social media giant Facebook, and other devices recognizes the face of our friends, family, colleagues without even a click or a whisper.
Tik Tok…and there are more.
Things change. Amidst the pandemic aren’t we all experiencing that. We create goals and invest the time for them to become real. But if we are not careful about monitoring our rapidly changing environment, we suddenly discover that what we are working towards, no longer exist. A politician spent time networking and missed the application deadline to run for office. Though she had the mass of supporters who were willing to get behind her, she was disqualified because her application was late. Tis sad.
Don’t Be Alarmed
But don’t be alarmed. If you are in the midst of forging ahead with a business entrepreneurship endeavor, pursuing college education, extending your family, or planning a vacation, be keen. When you can’t see your way clearly, you may need to slow down or even stop, if necessary. It’s only wise. Accelerating and going full speed ahead can be dangerous. At times you may need to pause and reflect. Are you still on track? Is it even still applicable? If you are not paying attention, and things change, it’s necessary to recoup and see if you need to change direction, make a U-turn or try something new.
Today I encourage you to open wide your eyes. Try to see clearly the path you need to take? Are you still on track? Need help? Let’s connect.