Author: Dr. Shelly

Dr. Shelly Cameron is a leadership strategist, author, and executive coach dedicated to helping individuals uncover their purpose, elevate their leadership potential, and achieve meaningful success. She is the creator of the GreenLight Leadership Framework. As the curator of SuccessfulLeaders.net, Dr. Shelly shares insights drawn from her extensive experience in organizational development, human resources, and personal growth. She is passionate about empowering professionals to navigate change, manage stress, and design fulfilling lives through intentional goal setting, self-discovery, and continuous learning. Dr. Shelly's research on Success Strategies was published in the JAABC Business Journal. She is also the author of several books, including works on leadership, success, and cultural intelligence.

Which Type of Entrepreneur Are You And What’s Your Biggest Challenge?

Life’s too short to learn from your own mistakes. Learn from others.

Every entrepreneur faces moments of doubt, exhaustion, and uncertainty. First-time founders, side hustlers, and small business owners constantly navigate the ups and downs of entrepreneurship. Whether they are launching their first startup, grinding through a side hustle, or scaling past a plateau; mindset shifts and motivation is needed to keep pushing forward.

Here are the top 5 Challenges Entrepreneurs face. As you review these characteristics, which can you identify with the most?

1.The First-Time Founder (0-2 years in business)

Characteristic: Everything is new, scary, and overwhelming. They’re discovering that entrepreneurship is 10 times harder than they imagined. Every setback feels like potential failure.

What they’re dealing with:

  • Imposter syndrome at peak levels
  • No roadmap or proven process to follow
  • Financial stress and uncertainty
  • Isolation (left their corporate network behind)
  • Constant self-doubt about their decisions

How to Stay Motivated: “You’re not alone in feeling this way.” Know that “It gets easier as you learn”

2.The Side Hustler (Building while Employed)

Characteristic: They’re living a double life. They are exhausted, stretched thin, and constantly questioning if they should quit their job or give up the dream.

What they’re dealing with:

  • Working 60-80 hour weeks between job + business
  • Guilt about time away from family
  • Progress feels painfully slow
  • Watching others succeed faster
  • Energy depletion and burnout risk

How to Stay Motivated: “Your pace is valid” + “Every hour invested compounds”

3.The Struggling Scaler (Stuck at a revenue plateau)

Characteristic: They’ve proven the concept works, but can’t break through to the next level. The excitement has worn off, replaced by grinding frustration.

What they’re dealing with:

  • Revenue flatlined for 6-12+ months
  • Doing everything themselves (can’t afford to hire)
  • Comparing themselves to “overnight successes”
  • Questioning their business model
  • Burnout from working IN the business vs ON it

How to Stay Motivated: “Plateaus are part of growth” + “Breakthrough is closer than you think”

4.The Solopreneur (No co-founder, no team)

Characteristic: They make every decision alone, celebrate wins alone, and face failures alone. The loneliness is crushing.

What they’re dealing with:

  • Decision fatigue (no one to bounce ideas off)
  • Wearing every hat (CEO, marketer, accountant, customer service)
  • No one to catch them if they fall
  • Feeling like giving up but having no one to hold them accountable
  • Craving validation that they’re on the right track

How to stay Motivated: “Your independence is strength” + “Solitude doesn’t mean you’re doing it wrong”

5.The Comeback Entrepreneur (Failed before, trying again)

Characteristic: They’re carrying baggage from past failures. Every challenge triggers memories of “what happened last time.” They need courage to keep going despite the scars.

What they’re dealing with:

  • Fear of repeating past mistakes
  • Judgment from people who saw them fail
  • Financial pressure (often starting with less capital)
  • Self-trust issues (“Can I actually do this?”)
  • Imposter syndrome amplified by previous failure

How to Stay Motivated: “Failure was data, not destiny” + “Most successful entrepreneurs failed first”

Honorable Mentions:

  • The Mid-Life Career Changer: Left stability for uncertainty, facing age discrimination and “what have I done?” panic
  • The Minority/Underrepresented Entrepreneur: Fighting systemic barriers while building, needing validation in spaces that don’t always welcome them
  • The Post-Pivot Founder: Had to abandon their original idea and start over, grieving the old vision while building the new one

Which did you identify with most? Deeply reflect and if you need help, let’s connect.

Otherwise, gift a copy of 101+ Empowering Quotes to the entrepreneur in your life. It’s available in eBook, paperback, and hardcover formats, all under $20. It’s the thoughtful gift that fits in a stocking and inspires all year long.

What makes this gift special? It’s genuinely useful. Unlike generic presents that collect dust, this book becomes a go-to resource on tough days. The portable size fits perfectly in stockings, bags, and on desks. And at under $20, you can afford to gift it to your entire network of entrepreneurs, coworkers, or team members.

Give the gift of daily inspiration. Give them the reminder that they’re not alone in this journey.

Starting Over At 50. Finding Purpose Again

Midlife transitioners face feelings of sadness especially when work, independence and purpose feel out of reach. This is a common scenario I have found in my coaching practice amongst mature women. They complain, sulk and feel ‘why bother’ (as in the case of a recent discussion). For women experiencing these feelings, here are 7 thoughtful strategies of how 50+-year-old women in this situation can begin moving forward. Adopting these strategies can help them regain control of their life, emotionally, practically, and spiritually.

1.Start With Emotional Healing

Before any external progress, healing the inner voice is key.

  • Acknowledge your feelings; grief, frustration, even shame, as valid. You’re not alone; many older adults feel invisible or “left behind” as the four stages of elimination in life profess.
  • Seek emotional support: a counselor, therapist, or support group for midlife depression can help rebuild self-worth.
  • Practice daily motivation and affirmations: “My life still has purpose.” “I am capable of starting again.” Small mindset shifts add up.
  • Faith & reflection: If you’re spiritually inclined, journaling prayers or reading devotionals about renewal (e.g., Isaiah 43:19… “Behold, I am doing a new thing…”) can anchor your hope.

2.Rebuild Self-Worth and Confidence

Depression often comes from feeling “useless,” so rediscovering value is important.

  • Revisit strengths and experiences. Make a list of past achievements, career skills, and life lessons.
  • Volunteer or mentor. Helping others (e.g., tutoring, mentoring younger professionals, or supporting community causes) reminds her that her wisdom matters.
  • Refresh her image. A new hairstyle, headshot, or wardrobe doesn’t just change how others see her — it helps her feel renewed.

3.Redefine Purpose and Direction

You may be entering a new season, not the end of your working life. Shift from “job-seeking” to “value-offering.” Instead of asking “who will hire me?” you should ask, “where can my experience help someone solve a problem?”

Consider flexible or freelance work:

  • Virtual assistant or remote admin work
  • Customer service, tutoring, or caregiving
  • Consulting in your former field
  • Selling crafts, baked goods, or eBooks online
  • Take free online courses (Coursera, Google Digital Skills, LinkedIn Learning) to update your skillset and confidence.

4.Improve Her Job Search Strategy

Age can be an advantage when presented with confidence and skill.

  • Update your resume and LinkedIn profile. Focus on experience, reliability, and mentoring skills rather than long timelines.
  • Network quietly and personally. Reach out to old colleagues or community connections; many opportunities come through relationships, not job boards.
  • Target age-friendly employers (AARP’s “Employer Pledge Program” lists companies committed to older workers).

5.Stabilize Finances and Environment

Small changes can ease immediate stress.

  • Seek community or senior resources: local housing or utility assistance programs, food banks, or financial coaching through nonprofits.
  • Budget for empowerment, not punishment. Even small control (like managing one bill or goal) restores agency.
  • Explore part-time or gig work (e.g., Instacart, pet-sitting, or online micro-tasks) as temporary bridges.

6. Build a New Daily Routine

Structure gives life purpose.

  • Morning: prayer, gratitude, short walk
  • Midday: job search, learning, or volunteer time
  • Evening: journal one positive action from the day
    Even a simple daily rhythm can counter the “stuck” feeling.

7. Believe in Renewal


It’s never too late to rebuild. Many people in their 50’s and beyond start new careers, businesses, and callings. Your story isn’t over…it’s shifting.
Be encouraged. See yourself not as “unemployed,” but as “relaunching.”

Reflection:

“If I could start fresh today, what small step would make me feel proud by the end of this week?”

Hope these strategies help you overcome these feelings of apathy. If you’re not in that sphere and know someone who might be, please share with them. We are also here to help women regain confidence for their new chapter.

Cheers!

How Can A Business Owner Overcome Fear of Marketing? 4 Steps-To-Success

Overcome Marketing Fear

At a networking event, a bold Networker spoke about her reluctance to use social media. She was hesitant about using it. She asked herself “why not enroll into a social media class?

How can a business owner overcome this fear? This is a powerful and timely question especially as we get close to the peak of the biggest holiday season. Most business owners are confident in their work but hesitant about visibility.

4 Ways to Overcome the Fear of Marketing as a Business Owner

Many business owners love what they do but freeze when it’s time to promote their work. They fear sounding “salesy,” being judged, or stepping into the spotlight. Yet, marketing isn’t about ego, it’s about service and connection. Here are some tips to negate that fear.

  1. Reframe “marketing” as “helping.”

Marketing is simply communicating the value of what you offer to people who need it. When you shift from “selling” to “serving,” fear loses its grip.
Ask yourself: Who needs this solution? How can I make it easier for them to find me?

  1. Start with authenticity, not perfection.

You don’t need perfect videos, fancy funnels, or flawless captions. You just need a clear message and consistency. Share your why, your story, and the transformation you help others achieve. Authenticity builds trust faster than polished perfection.

  1. Use your strengths.

If writing comes naturally, blog or post.
If you’re a people person, go live or network.
If you’re visual, create short reels or carousel posts.
Play to your natural communication style instead of forcing what feels unnatural.

  1. Build confidence through small wins.

Set simple, repeatable goals, one post a week, one short video, one client testimonial shared. Every time you take action, your comfort zone expands.

  1. Get coached through the fear.

A leadership or business coach can help you uncover the root cause of your fear. Whether it’s fear of rejection, comparison, or visibility and replace it with confidence and clarity.

Coaching helps you align your mindset, message, and methods so you can show up as a confident leader of your brand.


Coaching helps you align your mindset, message, and methods so you can show up as a confident leader of your brand.

Remember:
As with the business owner we spoke about, she learnedd that she did not have to love marketing, she just needed to see it as part of her leadership. She did and was happy to shout the benefits.

Remember, your voice, your story, and your offer could be the answer someone is praying for. Don’t let fear keep you silent.

Have you been hesitant to step out and share your work? Do share. We would love to hear.

Need help to make the move? Attend GreenLight Leadership Coaching Workshop

Cheers!

Why Smart Leaders Get Stuck at Crossroads & How to Move Forward

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What Are You Harvesting This Fall?

What’s an Author and Leadership Coach presenting at a Garden Fall Festival? Aah but there are similarities. My work is about Personal Growth. Just like farmers plant seeds, all of us plant Goals.  The idea is to water and care for them just like we do plants.

Personally, I love plants but I’m a ‘plant killer’, be it orchids or other beautiful plants. They all end up withered. As time passed, I started gifting them or hiring professionals to care for them. That’s a gift that I didn’t get.

Against that background, here I share 3 points that I hope will help you reflect this Fall.

1.Plant with Intention

Every great harvest begins with a seed, and so do your dreams. Whether your goal is to start a business, write a book, get healthier, or grow spiritually, you must plant it intentionally. Don’t just wish, sow. Choose what you want to see in your future and begin with small, consistent actions.

2.Nurture with Patience

 A seed doesn’t sprout overnight. It takes watering, sunlight, and care. Likewise, your goals need patience, persistence, and faith. You may not see progress immediately, but don’t stop nurturing your vision. Keep showing up, keep learning, and trust the process.

3.Protect Your Growth

Every garden has weeds and pests—and life has distractions and doubts. Protect your goals from negativity, procrastination, and fear. Surround yourself with people and environments that feed your growth, not drain it.

4.Reap With Gratitude

When your harvest comes, whether it’s success, a new opportunity, or even lessons learned, celebrate it. Give thanks for the journey, the people who supported you, and the challenges that helped you grow stronger.

This Fall, as we celebrate the physical harvest around us let’s also think about the seeds we’re planting in our lives. Because what you plant today you harvest tomorrow.

So plant wisely, nurture faithfully and reap joyfully. Thank you, and may your harvest overflow with abundant blessings.

Get Ready for a change this season by connecting now. Level up your motivation with your copy of Motivational Quotes Book available now.

Spooky Leadership: 3 Frights That Haunt the Workplace (and How to Fix Them) …

Spooky Leadership

Do one thing everyday that scares you.

As the spooky season approaches, it’s not just ghosts and goblins giving people chills. Sometimes leadership habits can be downright spooky!

1. The Invisible Leader

Disappears when the team needs them most. No feedback, no presence, just crickets.

FIX: Show up. Visibility builds trust. A simple check-in can turn uncertainty into motivation.

2.The Zombie Communicator

Repeats the same messages with no real emotion or connection. Team meetings feel lifeless.

FIX: Revive communication! Be intentional, listen actively, and personalize your message.

3.The Vampire of Ideas

Sucks up all the credit and leaves others drained. Recognition? Nowhere in sight.

FIX: Share the spotlight. Empower your team and celebrate contributions publicly.

This season, take a moment to unmask your leadership style. Make sure you are not the one haunting your workplace and if you are, let’s connect to clear the spookiness.

Are there thoughts you would like to add? Do share. We would love to hear.

Cheers!

South Florida Writers Of Color Online Literary Magazine…

I am Somebody. We are Somebody. ~ Dr. Ralph Hogges

Beyond the Bend of Trees Avenue

By Patricia Reid-Waugh

You would think that a street named ‘Trees Avenue’ would be lined with tall, manicured trees of exotic variety, standing like sentries on either side of the roadway. Strangers entering the L-shaped avenue might imagine that around the bend, leafy branches would shield them from the blistering sun, and a rustling chorus of leaves would welcome them. But such was not the street on which I lived.

My ‘Trees Avenue’ was no different from other residential roads nearby, paved in asphalt, with a strip of grass separating the roadway from the walls of each property. Neither my parents nor the other homeowners thought it important to give the street a personality matching its name. To the casual visitor, it looked tidy, pleasant, but rather ordinary.

The houses stood close to the front boundaries, verandahs stretching wide to court the evening breeze. These verandahs became living rooms in their own right, alive with laughter, morning greetings, neighborly gossip, and the occasional raised voice.

2025 The South Florida Writers of Color MagazineDownload

CHERISH

By S. Ettosi Brooks

I remember my people; like a piece of sweet, firm sugar cane spilling its juice over my tongue and lips; lips framing expressions of a language of thunder and soft rain. My roots – peopled with characters of such unassuming elegance I could not really see them until, exiled, I craved remembrances like sweet sugar cane. What sweeter dance than a handcart man, lithe, muscled – swinging and dipping, black sinews rippling their way down Orange Street.

Journey to Spiritual Growth: A Path Toward Lasting Transformation

By Dr. Delores Smiley

Journey to Spiritual Growth is a Christ-centered ministry designed to guide believers toward a deeper, more intentional walk with God. Rooted in the call to “love the Lord your God with all your heart, soul, mind, and strength,” this ministry provides practical tools and clear teachings to help individuals grow in spiritual knowledge, examine their hearts, and live out the commandments of love – preparing for heaven as the ultimate home. It recognizes that faith is not a single event but a lifelong journey that calls us to grow in understanding, surrender our hearts, and live out the commandments of love.

When Leaders Face Dementia: How Do You Tell The World?

What happens when dementia touches the life of a leader? The impact reaches far beyond the individual. It affects families, caregivers, colleagues, and even public perception.

The Past Prime Minister of Jamaica, Portia Simpson-Miller was diagnosed with Dementia. Actor and famed Die Hard acclaim, Bruce Willis was recently transferred for deeper care. I thought of these leaders and pondered. Then decided to host a conversation to bring light to this issue for those suffering the early stages and the impact on caregivers.

In this thought-provoking panel discussion, Rianna Patterson MBPS a PhD student and former caregiver, Dr. Romario R. Simpson, JP physician, Chris Daley, explores the complexities of communicating, coping, and caring when dementia enters the public eye.

Emotional Challenges

Together, we unpack important questions:

  • How should public figures communicate a diagnosis while maintaining dignity and legacy?
  • What emotional and professional challenges do caregivers face behind the scenes?
  • How can organizations protect an affected leader with empathy and integrity?

This conversation bridges leadership, ethics, and humanity, offering insights for:
•Healthcare and HR professionals
•Executives and communication leaders
•Caregivers and families
•Students and researchers in health and social sciences

Dementia is not just a medical condition, it’s a leadership, communication, and compassion challenge.

Time to Watch

Watch the full discussion on YouTube: https://lnkd.in/eaahEeqc

Join the conversation. Share your thoughts if you or someone you know is struggling with dementia.

The Power of Paying It Forward in Leadership

Pay it Forward

If you can’t pay it back, pay it forward. ~Catherine Ryan Hyde

Standing in line at the cashier, I decided to pay with the cash I had on hand. The amount came to the exact dollar amount in my wallet, except it needed thirteen cents more. I rummaged through my handbag to cover the difference. The woman behind me said, “Hey, I’ll get it for you.”

Instead of accepting her offer, I searched frantically for the coins, only to remember that I keep my change in the car. She repeated gently, “I’ll get it.” I insisted that I would pay her back when we got outside. She simply replied, “Pay it forward.” Immediately, I understood and promised I would.

I left the store, found the coins in my car, and was about to give her a quarter as she exited. Then I was reminded of her words about paying it forward. I took a deep breath, sighed, and drove away.

How many times has this happened to me? I genuinely like to give but am always hesitant to receive. As I coach my clients, I recognize it’s important to do both—give generously and also be willing to accept graciously in return. One friend once countered my reluctance by saying, “Don’t stop my blessings.”

Leaders Struggle

This simple exchange reveals a profound leadership lesson about the grace of receiving. Many leaders struggle with accepting help, viewing it as weakness or loss of control. However, graceful receiving is actually a powerful leadership skill that creates deeper connections and empowers others.

When we refuse help, we inadvertently rob others of the joy of giving and contributing. We also model unhealthy self-reliance that can isolate us from our teams and communities. The most effective leaders understand that accepting assistance with gratitude creates a culture of mutual support and reciprocity.

Consider this: Every time someone offers to help you—whether it’s covering thirteen cents, sharing an idea, or taking on a task—they’re extending trust and care. Your gracious acceptance validates their value and strengthens the relationship.

Challenge yourself this week to practice receiving with the same intentionality you bring to giving. Say “thank you” instead of “you didn’t have to.” Accept compliments without deflecting. Allow others to contribute to your success. Remember, true leadership isn’t about having all the answers or resources—it’s about creating an environment where everyone can contribute their gifts, including to you.

Pay it forward, yes. But first, allow yourself to receive what’s being offered.

How to Answer ‘Why Did You Leave Your Previous Employer’?

“Change is not a threat, it’s an opportunity. Survival is not the goal,  transformative success is.” — Seth Godin 

I was asked the question how do I respond when asked “why did I leave my previous employer.” I decided to share the response through this scenario.

John’s longtime supervisor transferred to another region, leaving him under new management. Unfortunately, the transition wasn’t smooth—his new supervisor was inexperienced, and their working styles didn’t align. Before long, John was placed on a performance plan with reasons that weren’t clearly defined.

As the situation unfolded, John was given the option to either continue under the plan or move on. After thoughtful consideration and advice from trusted mentors, he chose to resign.

While the experience was challenging, John views it as a turning point. It clarified the kind of environment in which he does his best work—one with clear expectations, collaborative leadership, and mutual respect.

Why did you leave your previous employer?

In interviews, the inevitable “Why did you leave?” question can be answered truthfully yet professionally. In John’s case, he felt overwhelmed and contacted his coach to identify how to appropriately respond. The focus should be on what he learned and how he’s now positioned to contribute more effectively in a role that aligns with his strengths.

Stay Truthful Without Oversharing

How someone frames their exit can make a huge difference in how a future employer perceives them. If an employee was asked to resign, the goal is to stay truthful without oversharing, keep it professional, and pivot the conversation back to strengths and fit.

Here are some ways they can respond depending on the situation:

1. Frame It as a Mutual Decision

  • “The role turned out not to be the best fit for my strengths and career goals. After discussions with leadership, we mutually agreed it would be best for me to move on.”
    This works well if they don’t want to sound negative or defensive.

2. Emphasize Reorganization / Role Misalignment

  • “The company was restructuring, and my role was impacted. While I gained valuable experience, it was the right time to look for opportunities better aligned with my skills.”
    Neutralizes blame and shows adaptability.

3. Focus on Growth & Future

  • “I realized that the position wasn’t the right long-term fit. I decided to transition out so I could pursue opportunities where I can contribute at a higher level.”
    Reframes the resignation as intentional rather than forced.

4. Highlight Lessons Learned

  • “That experience taught me a lot about [communication, leadership, project management, etc.]. I’m now looking forward to applying those lessons in a new environment where I can thrive.”
    Shows maturity, resilience, and a forward-looking attitude.

5. Keep It Brief & Positive

If pressed further:

  • “I’d prefer to focus on the value I can bring to this role. I’m confident the skills I developed will be an asset here.”
    Avoids being dragged into negativity or long explanations.

Avoid:

  • Speaking negatively about the past employer.
  • Using words like “fired,” “forced,” or “terminated” unless directly asked (then explain calmly and factually).
  • Sounding evasive—short, honest, positive answers work best.

If you are in this situation, we hope this helps as a brief guide on how to handle the situation as you transition into new role.

On the other hand, have you ever experienced a case like this? How did you handle this rather sensitive career journey? Do share, we would love to hear.

Empowering Quotes for Entrepreneurs: Fuel Your Journey

Start by doing what’s necessary l; then do what’s possible; and suddenly you’re doing the impossible. ~St. Francis of Assisi

Starting something new takes courage. Whether it’s launching a business, chasing a career dream, or stepping into the unknown, the journey can feel exciting—but also overwhelming. Fear, doubt, and challenges often show up uninvited, tempting us to give up before we’ve even begun.

That’s exactly why I created my newest book, 101+ Empowering Quotes for New Entrepreneurs.

This isn’t just another quote collection. It’s a daily dose of encouragement designed to remind you that setbacks are temporary, obstacles are stepping stones, and success is possible when you keep moving forward.

Why This Book Matters

Every entrepreneur and dreamer knows the reality: there will be days when you question yourself. This book is here for those exact moments—when you need that spark to reignite your drive.

Inside, you’ll discover:
✨ Quotes that challenge fear and fuel confidence
✨ Encouragement to push through hard days and keep showing up
✨ Wisdom from timeless voices that inspire resilience and growth

Whether you’re building a business, pursuing a new career path, or simply in need of a reminder to keep going, these words of encouragement will meet you where you are.

Pre-Order Your Copy Now

101+ Empowering Quotes for New Entrepreneurs will be available September 29, but you can pre-order your copy now!

Here’s how you can support and spread empowerment:

  1. Order your copy today and be among the first to receive it.
  2. Leave a review once you’ve read it—your feedback encourages others to join the journey.
  3. Gift a copy (or two!) to the entrepreneurs, creators, and go-getters in your life who could use a reminder that giving up is never an option.

Final Thoughts

Dreams are built one step at a time. Challenges are part of the process. And sometimes, all you need is the right word at the right time to keep moving forward.

This book is that reminder.

Don’t wait—101+ Empowering Quotes for New Entrepreneurs now. Join me in fueling a movement of empowered entrepreneurs who choose courage over fear and persistence over giving up.

Maximize Holiday Book Sales: A Month by Month Guide

Effective preparation sets the stage for success and sparks creativity

Authors write, publish and leave expecting miracles. It doesn’t happen. Authorship happens mostly by accident as writers choose to share what’s on their hearts. It might be a memoir, poetry, fiction or non-fiction. As their passion unfold, they write then later realize that they have suddenly been thrust into entrepreneurship! How do they get those books off bookstore shelves? Selected on amazon? Shared among family and friends? It behooves them to sit, pray, and wonder why their books just remains stagnant. Most often these are excellent stories that remains dormant for years, not gleaned by readers.

Realizing this pattern, the Writers Group of South Florida held a workshop. Hosted by the West Regional Library in Plantation. This initiative was facilitated by Dr. Shelly Cameron. Here’s a summary of the takeaway points that attendees authors gleaned.

AUGUST – SEPTEMBER: Build the Foundation & Warm Up Your Audience

  • Update book cover, blurb, and Amazon listing with holiday-friendly touches.
  • Secure podcast, blog, and media features for October–December.
  • Plan holiday content calendar (mix of promos, tips, behind-the-scenes, giveaways).
  • Launch pre-order bonuses or limited-time bundles.

October: Visible Campaign & Early Gift Push

  • Submit to gift guides, bloggers, and niche media lists.
  • Collaborate with other authors for holiday bundles or giveaways.
  • Feature reader testimonials and reviews on social media.
  • Run Early Bird discounts to attract early shoppers.

November: Holiday Sales Mode

  • Run a gratitude-themed campaign for Thanksgiving.
  • Offer Black Friday/Cyber Monday E-Book discounts or signed copy specials.
  • Partner with local stores for Small Business Saturday promotions.
  • Send an email countdown series leading up to Thanksgiving.

December: Final Holiday Push

  • Promote e-Books and gift certificates for last-minute shoppers.
  • Run a “12-Days-of-Christmas” themed social media series.
  • Position your book for New Year’s resolutions or inspiration.
  • Post thank-you messages and celebrate your readers

PRO TIPS for Conversions

  • Author Branding Matters: Use consistent holiday visuals across all platforms.
  • Offer Multiple Formats: Paperback, e-Book, Audio-book—make it easy to gift.
  • Make It Shareable: Create “I’m gifting this book!” social media graphics for readers to post.
  • Always Include a Call-to-Action: Don’t just post pretty images—always link to buy.
  • Track & Adjust: Watch which promos get clicks and double down on what works.

There you have it. Did one, two or a few of the above stand out for you? As a published author, which will you adopt? Do share, we would love to hear.

Happy Promoting!

Travel with Intent

A photographer's view of the world - words and images to inspire your travels and your dreams

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In this blog I'm attempting to answer wordpress daily prompts

Poems From Oostburg, Wisconsin

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Property Maintenance

Poesy Perspectives

embrace the magic

GREENLiGHT

When God Says Go

HEALTH | INSPIRATION

Mind • Body • Life

Amaring random facts and theories

Knowing every thing

My Sister My Friend

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Your Focus. Our Lens.