At a networking event, a bold Networker spoke about her reluctance to use social media. She was hesitant about using it. She asked herself “why not enroll into a social media class?
How can a business owner overcome this fear? This is a powerful and timely question especially as we get close to the peak of the biggest holiday season. Most business owners are confident in their work but hesitant about visibility.
4 Ways to Overcome the Fear of Marketing as a Business Owner
Many business owners love what they do but freeze when it’s time to promote their work. They fear sounding “salesy,” being judged, or stepping into the spotlight. Yet, marketing isn’t about ego, it’s about service and connection. Here are some tips to negate that fear.
Reframe “marketing” as “helping.”
Marketing is simply communicating the value of what you offer to people who need it. When you shift from “selling” to “serving,” fear loses its grip. Ask yourself: Who needs this solution? How can I make it easier for them to find me?
Start with authenticity, not perfection.
You don’t need perfect videos, fancy funnels, or flawless captions. You just need a clear message and consistency. Share your why, your story, and the transformation you help others achieve. Authenticity builds trust faster than polished perfection.
Use your strengths.
If writing comes naturally, blog or post. If you’re a people person, go live or network. If you’re visual, create short reels or carousel posts. Play to your natural communication style instead of forcing what feels unnatural.
Build confidence through small wins.
Set simple, repeatable goals, one post a week, one short video, one client testimonial shared. Every time you take action, your comfort zone expands.
A leadership or business coach can help you uncover the root cause of your fear. Whether it’s fear of rejection, comparison, or visibility and replace it with confidence and clarity.
Coaching helps you align your mindset, message, and methods so you can show up as a confident leader of your brand.
Coaching helps you align your mindset, message, and methods so you can show up as a confident leader of your brand.
Remember: As with the business owner we spoke about, she learnedd that she did not have to love marketing, she just needed to see it as part of her leadership. She did and was happy to shout the benefits.
Remember, your voice, your story, and your offer could be the answer someone is praying for. Don’t let fear keep you silent.
Have you been hesitant to step out and share your work? Do share. We would love to hear.
I am Somebody. We are Somebody. ~ Dr. Ralph Hogges
Beyond the Bend of Trees Avenue
By Patricia Reid-Waugh
You would think that a street named ‘Trees Avenue’ would be lined with tall, manicured trees of exotic variety, standing like sentries on either side of the roadway. Strangers entering the L-shaped avenue might imagine that around the bend, leafy branches would shield them from the blistering sun, and a rustling chorus of leaves would welcome them. But such was not the street on which I lived.
My ‘Trees Avenue’ was no different from other residential roads nearby, paved in asphalt, with a strip of grass separating the roadway from the walls of each property. Neither my parents nor the other homeowners thought it important to give the street a personality matching its name. To the casual visitor, it looked tidy, pleasant, but rather ordinary.
The houses stood close to the front boundaries, verandahs stretching wide to court the evening breeze. These verandahs became living rooms in their own right, alive with laughter, morning greetings, neighborly gossip, and the occasional raised voice.
I remember my people; like a piece of sweet, firm sugar cane spilling its juice over my tongue and lips; lips framing expressions of a language of thunder and soft rain. My roots – peopled with characters of such unassuming elegance I could not really see them until, exiled, I craved remembrances like sweet sugar cane. What sweeter dance than a handcart man, lithe, muscled – swinging and dipping, black sinews rippling their way down Orange Street.
Journey to Spiritual Growth: A Path Toward Lasting Transformation
By Dr. Delores Smiley
Journey to Spiritual Growth is a Christ-centered ministry designed to guide believers toward a deeper, more intentional walk with God. Rooted in the call to “love the Lord your God with all your heart, soul, mind, and strength,” this ministry provides practical tools and clear teachings to help individuals grow in spiritual knowledge, examine their hearts, and live out the commandments of love – preparing for heaven as the ultimate home. It recognizes that faith is not a single event but a lifelong journey that calls us to grow in understanding, surrender our hearts, and live out the commandments of love.
What happens when dementia touches the life of a leader? The impact reaches far beyond the individual. It affects families, caregivers, colleagues, and even public perception.
The Past Prime Minister of Jamaica, Portia Simpson-Miller was diagnosed with Dementia. Actor and famed Die Hard acclaim, Bruce Willis was recently transferred for deeper care. I thought of these leaders and pondered. Then decided to host a conversation to bring light to this issue for those suffering the early stages and the impact on caregivers.
In this thought-provoking panel discussion, Rianna Patterson MBPS a PhD student and former caregiver, Dr. Romario R. Simpson, JP physician, Chris Daley, explores the complexities of communicating, coping, and caring when dementia enters the public eye.
Emotional Challenges
Together, we unpack important questions:
How should public figures communicate a diagnosis while maintaining dignity and legacy?
What emotional and professional challenges do caregivers face behind the scenes?
How can organizations protect an affected leader with empathy and integrity?
This conversation bridges leadership, ethics, and humanity, offering insights for: •Healthcare and HR professionals •Executives and communication leaders •Caregivers and families •Students and researchers in health and social sciences
Dementia is not just a medical condition, it’s a leadership, communication, and compassion challenge.
If you can’t pay it back, pay it forward. ~Catherine Ryan Hyde
Standing in line at the cashier, I decided to pay with the cash I had on hand. The amount came to the exact dollar amount in my wallet, except it needed thirteen cents more. I rummaged through my handbag to cover the difference. The woman behind me said, “Hey, I’ll get it for you.”
Instead of accepting her offer, I searched frantically for the coins, only to remember that I keep my change in the car. She repeated gently, “I’ll get it.” I insisted that I would pay her back when we got outside. She simply replied, “Pay it forward.” Immediately, I understood and promised I would.
I left the store, found the coins in my car, and was about to give her a quarter as she exited. Then I was reminded of her words about paying it forward. I took a deep breath, sighed, and drove away.
How many times has this happened to me? I genuinely like to give but am always hesitant to receive. As I coach my clients, I recognize it’s important to do both—give generously and also be willing to accept graciously in return. One friend once countered my reluctance by saying, “Don’t stop my blessings.”
Leaders Struggle
This simple exchange reveals a profound leadership lesson about the grace of receiving. Many leaders struggle with accepting help, viewing it as weakness or loss of control. However, graceful receiving is actually a powerful leadership skill that creates deeper connections and empowers others.
When we refuse help, we inadvertently rob others of the joy of giving and contributing. We also model unhealthy self-reliance that can isolate us from our teams and communities. The most effective leaders understand that accepting assistance with gratitude creates a culture of mutual support and reciprocity.
Consider this: Every time someone offers to help you—whether it’s covering thirteen cents, sharing an idea, or taking on a task—they’re extending trust and care. Your gracious acceptance validates their value and strengthens the relationship.
Challenge yourself this week to practice receiving with the same intentionality you bring to giving. Say “thank you” instead of “you didn’t have to.” Accept compliments without deflecting. Allow others to contribute to your success. Remember, true leadership isn’t about having all the answers or resources—it’s about creating an environment where everyone can contribute their gifts, including to you.
Pay it forward, yes. But first, allow yourself to receive what’s being offered.
“Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.” — Seth Godin
I was asked the question how do I respond when asked “why did I leave my previous employer.” I decided to share the response through this scenario.
John’s longtime supervisor transferred to another region, leaving him under new management. Unfortunately, the transition wasn’t smooth—his new supervisor was inexperienced, and their working styles didn’t align. Before long, John was placed on a performance plan with reasons that weren’t clearly defined.
As the situation unfolded, John was given the option to either continue under the plan or move on. After thoughtful consideration and advice from trusted mentors, he chose to resign.
While the experience was challenging, John views it as a turning point. It clarified the kind of environment in which he does his best work—one with clear expectations, collaborative leadership, and mutual respect.
Why did you leave your previous employer?
In interviews, the inevitable “Why did you leave?” question can be answered truthfully yet professionally. In John’s case, he felt overwhelmed and contacted his coach to identify how to appropriately respond. The focus should be on what he learned and how he’s now positioned to contribute more effectively in a role that aligns with his strengths.
Stay Truthful Without Oversharing
How someone frames their exit can make a huge difference in how a future employer perceives them. If an employee was asked to resign, the goal is to stay truthful without oversharing, keep it professional, and pivot the conversation back to strengths and fit.
Here are some ways they can respond depending on the situation:
1. Frame It as a Mutual Decision
“The role turned out not to be the best fit for my strengths and career goals. After discussions with leadership, we mutually agreed it would be best for me to move on.” This works well if they don’t want to sound negative or defensive.
2. Emphasize Reorganization / Role Misalignment
“The company was restructuring, and my role was impacted. While I gained valuable experience, it was the right time to look for opportunities better aligned with my skills.” Neutralizes blame and shows adaptability.
3. Focus on Growth & Future
“I realized that the position wasn’t the right long-term fit. I decided to transition out so I could pursue opportunities where I can contribute at a higher level.” Reframes the resignation as intentional rather than forced.
4. Highlight Lessons Learned
“That experience taught me a lot about [communication, leadership, project management, etc.]. I’m now looking forward to applying those lessons in a new environment where I can thrive.” Shows maturity, resilience, and a forward-looking attitude.
5. Keep It Brief & Positive
If pressed further:
“I’d prefer to focus on the value I can bring to this role. I’m confident the skills I developed will be an asset here.” Avoids being dragged into negativity or long explanations.
Avoid:
Speaking negatively about the past employer.
Using words like “fired,” “forced,” or “terminated” unless directly asked (then explain calmly and factually).
Sounding evasive—short, honest, positive answers work best.
If you are in this situation, we hope this helps as a brief guide on how to handle the situation as you transition into new role.
On the other hand, have you ever experienced a case like this? How did you handle this rather sensitive career journey? Do share, we would love to hear.
A walk in nature walks the soul back home. –Mary Davis
Meandering rural life—Mendez to be exact. All is quiet. Birds chirping as early morning risers stir. One waiting atop the yard’s fence. Scrolling, watching social media platforms, my guess. Others busy collecting water from tanks to prepare breakfast. Shower, get refreshed as each forge ahead getting ready for the day—whatever lies ahead.
Taxis, the main source of transportation, make haste on the soon to be busy road. They look, at times toot, to alert waiting passengers.
Coffee With a View
Coffee in hand, it was my chance to review the surroundings. The skeletons of a huge Mango tree await its next fruit-bearing season. Coconut tree sears high above the sky—as if saying to the others, “dare to rise above me.” Oh the power to see above and beyond everything. Banana leaves flicker against its stem. The Ackee tree buds promises of the country’s national dish and breakfast cravings. And Oh, the sways of the delicious avocado tree. A sure replica of island life in the land of wood and water–Jamaica to be exact.
I peer into the distance to see my grandpa’s grave—memories of decades gone by. I envision life as he too saw it.
Cheers as you too take time out to think about rural life.
August birth month celebration because Growth is the best gift you can give yourself. August is my birth month – and that means YOU get the presents! Whether you’re a past client, a friend, or someone ready to take your next big step, here’s how you can join the celebration.
It’s a devil. I tell you it’s the devil! You work hard. Achieve great results and are applauded for your contribution.
Then a change in leadership! Things go haywire. Goals are thwarted. Messages are confusing. Leaders don’t explain. Midst the changes, the transition in process becomes the focus backed by mixed signals.
Then comes the inevitable performance drop. A lack of clarity, missed communication. Performance improvement plan rears its ugly head. A strong performer, an all star becomes the targeted.
Summer is almost over and it’s time to make all those back-to-school plans. As we make those plans, lets pause for a minute. Think of a teacher or two who made a difference in your life. Personally, as I age, I think about those teaching experiences and the effect they had on my leadership journey. As I look back, I think of society’s great teachers like Erin Gruwell, Maria Montessori, and the fictional Mr. Keating (Dead Poets Society).
Here are 5 lessons leaders can learn from great teachers.
1.Clarity is Powerful
Teachers break down complex topics into simple, digestible pieces. Leaders must do the same—clearly communicate vision, expectations, and feedback so everyone understands what success looks like.
Lesson: Say less, mean more. Clarity builds trust and momentum.
2. Patience Enables Progress
Teachers know learning takes time and that growth isn’t always linear. Leaders should extend grace and patience during times of transition, failure, or new learning curves—whether with teams or themselves.
Lesson: Progress often looks like repetition before results.
3. Individual Strengths Matter
Great teachers recognize that not every student learns the same way. Great leaders acknowledge that not every employee works, leads, or grows the same. They tailor support, roles, and recognition accordingly.
Lesson: Personalize your leadership to bring out the best in each person.
4. Structure Creates Freedom
Teachers use routines and structure to create a safe space for creativity and exploration. Leaders who implement clear systems give their teams the confidence and autonomy to take initiative.
Teachers who genuinely care spark curiosity and motivation. Leaders who lead with purpose, authenticity, and heart cultivate higher engagement and loyalty.
Lesson: When you model passion, people give their best
As school begins its opening session, the road becomes a task / lesson plan in and of itself. What are your thoughts on the top five lessons? Anything missing that you would like to add? Do share, we would love to hear.
Don’t forget to connect if you would like to discuss your own leadership growth journey.
What’s a networking event without door prizes? Boring (smile). So, event organizers encourage gifts. They are a simple yet powerful way to boost engagement, excitement, and attendance at networking events. They create a sense of the anticipation and fun, making the event more memorable for participants. Door prizes also encourage people to arrive on time, stay longer, and interact more freely with others. Besides entertainment, they offer a subtle marketing opportunity for sponsors, hosts, or businesses to showcase their products or services in a positive light.
The PSL Business Club asked the question: “What is the Perfect door prize to give away at networking events?” Members chimed in. Some suggested giving what you would like to receive. Others suggested giving away high-end gifts that will make you the talk of the event. Gift these over several periods and you’re sure to leave a lasting memory. Here I share key gift ideas extracted as members chimed in.
Gifts That Shine
Wellness bundle energy drinks
Journal, fun pen, small devotional or motivational card set
Cute mugs which says “let’s connect over coffee”
Pair a small gift care ($10-$15) with a handwritten note or business card enclosing a product sample
Branded item that’s actually helpful
Gift cards to local restaurants.
Something useful like Coffee gift cards
Wine or Vodka
Dark chocolate and a gift card or voucher to try branded services
Cool shirt
Stanley or Yeti cup
Gift baskets
Branded swag bundle from the host company
Branded items or one/two from local businesses or gift certificates
Candy
Homemade cookies
Hand-painted items
Chocolates from a chocolatier
Beach accessories
Fun items that’s non-business related
Dot card… to make sharing information easier at networking event
High-End Gifts
Higher end gifts creates a lasting memory of your brand. Such gifts are:
Massage or Spa packages
Weekend getaway at hotel
Dinner for two at a high-end/classy restaurant
Tickets to a concert/play
There you have it! Here’s hoping it takes the guess work out of your gift giving when attending your next event.
Innovation Distinguishes. A group of cross-cultural leaders gathered together to discuss the Cultural Undervaluing of Professional Coaching. Education is a crucial pillar of development, but it is not the full structure. Professional coaching, especially in career planning, mindset growth, and personal branding, is often seen as optional, extravagant, or even unnecessary.
Chris, Maxine, and I, focused on The Pain of Not Embracing Coaching. It has many effects. Here are a few:
Underdeveloped Potential
Talented individuals stay stuck in survival mode. They fail to unlock their genius because no one helps them think strategically about their growth.
Career Plateau
Professionals with great resumes stall out due to poor networking, weak positioning, or self-limiting beliefs.
Global Irrelevance
In our rapidly changing world where soft skills, emotional intelligence, and AI adaptability are premium assets, people fall behind.
Silent Suffering
Many carry silent frustrations; “I’m better than this, but I don’t know how to rise.” Coaching could be the very bridge out of that quiet despair.
Join the conversation. Let’s hear your thoughts. Rather a private chat? Chat me now.
Crowded Airport when a woman exclaimed “I love your colors”. Adorned in summer colors, I replied crazy, right? Ahhh vibrancy she chirped. Vibrancy.
I leaned over and whispered back with a smile “vibrancy” and walked on.
I thought of that interface with a complete stranger. Such simple passerby exchange yet amicable. It left me thinking about perspective. It’s late evening and I’m taking the last flight out. I Only wanted to take a carryon to my out of state meeting so I placed the hot yellow necklace around my neck. Added the orange shoes with a red pants. But I’m known for that. I do things others are afraid to do, all with a purpose… my purpose to take one bag (smile)
How about you? Do you do things that perturb others leaving them wondering… could that be me? Do share. We would love to hear.
